Allscript Magazines
Rebrand
Rebrand
A rebranding exercise for Allscript—one of the largest magazines distributor in Singapore. Faced with a challenge to improve their online presence and to provide a better online store experience, the design solution for Allscript had to attract audiences to their site and expand into a stronger presence amongst customers.
The brand transformation was based on the "i" becoming like a typical magazine cover; masthead + feature which was then translated to include a total of 1 classic logo plus 12 new logos that allowed for flexibility in promotional uses and provided the base for secondary graphics which extended from cards to vans. Extra attention was paid to create a set of price tags that was functional, striking and highlighted to customers that they could purchase their favourite magazines online.
To experience the full website, kindly visit: allscript.com
The 6 different price tags allow deliverymen to easily identify which batches of magazines need to be updated or replaced with the latest issues.
As of July 2014. 6 Months after launch.
